FROM THE GROUND UP:
"Brock has taken solid fundraising strategy and brought it to life through a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers."
"...a welcome addition to nonprofit literature."
“...an easy to digest essential overview of the digital tools that can complement age-old best practice in fundraising and help you raise more!”
–Sarah Willey, CFRE, MA
"Brock shares the wisdom he's acquired through years of research and gives you the practical knowledge he's gained by creating highly successful digital campaigns. You'll avoid beginner's mistakes and be launching your own winning campaigns in no time"
–Denny Young, MA
DIGITAL FUNDRAISING FUNDAMENTALS THAT WILL SERVE YOU WELL FOR YEARS TO COME.
Digital fundraising does not have to be a mystery. Technology and trends move quickly, there are fundamentals that rarely change that you need to know.
From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there’s no limit to what you will be able to build.
Websites that convert visitors into donors
Email marketing and best practices for increasing email revenue
Digital advertising strategies
Analytics and conversion tracking for measuring ROI
Design thinking for more donor-centric fundraising
Social media for impact and meaningful engagement
Introduction to donor journey mapping
Systems thinking as a means to future-proofing your charity
This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed.
Section I: Understand It
Where We Stand
Thinking in Systems
Tools, Platforms and Integrations
Section II: Design It
Hard Working Websites
Mobile Friendly Websites
Common Email Types
Google Tag Manager
Goals and Conversions
Search Engine Optimization
Google Adwords Grant
Section III: Build It
Campaigns and Appeals
Peer-to-Peer (P2P) Appeals
Benefits of Social Media
Return on Investment
Social Media Guidelines
Common Social Media Terms
Section IV: Burn It Down
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ABOUT THE AUTHOR:
Brock is the author of the bestselling book “From the Ground Up: Digital Fundraising for Nonprofits” as well as a nonprofit fundraising consultant, and professor at Humber College’s Business School in Toronto. Brock has a wealth of experience that spans across every major nonprofit sector in Canada.
As a direct marketer he managed fundraising campaigns in healthcare, education, multiple Olympic games, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development which took him around the world, and in the field of youth mental health.